You may not need more content advice
You may need a clearer message, a sharper story, and a brand strategy that helps people understand why they should trust you.
That's why I joined Brand Builders Group. I didn't join because I wanted another course — I joined because I needed a sequenced process to turn my message, stories, and frameworks into a personal brand that can serve people beyond one post, one platform, or one offer.
What is Brand Builders Group?
Brand Builders Group (BBG) is a personal-brand strategy firm founded by Rory and AJ Vaden. They coach speakers, authors, coaches, and entrepreneurs through a sequenced, step-by-step process to find their uniqueness, sharpen their message, and turn reputation into revenue — through one-on-one work with strategists, a structured curriculum, and live workshops.
Their core belief: you should be known for solving one problem for one person, not a little of everything for everyone.
Who are Rory and AJ Vaden?
Rory Vaden is the youngest American ever inducted into the Professional Speaking Hall of Fame (CPAE) and was first runner-up at the World Championship of Public Speaking. He's a New York Times bestselling author several times over — Take the Stairs (#1 Wall Street Journal bestseller, translated into 11 languages), Procrastinate on Purpose, and with AJ, Wealthy and Well-Known. His TEDx talk, "How to Multiply Your Time," has over 4 million views.
AJ Vaden is BBG's CEO and co-founder. Together they built an 8-figure business doing exactly what they teach. That's the point: this isn't theory — it's the system they ran on themselves first.
Why the track record matters: this is the same system used by clients like Lewis Howes, Ed Mylett, Amy Porterfield, and Jon Gordon — proof the process works at the top of the category, not borrowed celebrity. BBG has been featured in the Wall Street Journal, Forbes, Fortune, Inc., CNN, and Entrepreneur — and you can verify all of it yourself before you book anything.
— CHALENE JOHNSON
My honest take: BBG is not for someone who wants quick content hacks. It's for people who are serious about becoming known for a clear message over time.
Why I joined (and what it's actually like inside)
I'm a member right now — this isn't a review written from the outside. Before BBG, I had systems, stories, and frameworks: Grounded Growth, Six Second Pitch, No-Script Storytelling. What I needed was a cleaner way to sequence them so people could understand the path.
I had pieces. I needed a path.
I didn't need another pile of tactics. I needed help turning lived experience, faith, business strategy, and storytelling into a message people can remember and repeat. That's what the work inside is: this week alone I was in their World-Class Presentation Craft workshop learning how to structure a keynote, build stories that land (the Scene → Struggle → Summit → Lesson anatomy I teach on the No-Script Storytelling page comes from them), use vocal variation, and close a talk so the room moves.
What surprised me most: it's not hype-driven. It's sequenced, foundation-first work — they make you get your positioning right before they let you chase tactics. As someone who builds systems for a living, that's exactly the order it should be done in.
Who BBG is for — and who it's not for
BBG may be a fit if:
You have expertise but your message feels scattered · you want to become known for one clear problem · you want help shaping your story, talk, book, offer, or brand · you're willing to do deep positioning work · you want a guided process instead of random tactics.
BBG is probably NOT for you if:
You only want viral-content tricks · you're not ready to clarify your message · you don't want feedback · you're looking for a cheap course · you're not serious about building a long-term personal brand.
How BBG connects to Six Second Pitch and Grounded Growth
Six Second Pitch helps you clarify your Person, Problem, and Promise. Grounded Growth helps you build the business around that clarity. Brand Builders Group helps with the broader personal-brand path: story, speaking, offers, and reputation-building. They're not the same thing — they fit together. Start with the free Six Second Pitch analyzer if your message is unclear, then come back when you're ready to build the brand around it.
$1,000,000 for Christian charities
To be clear: this is not a reason to join. If BBG isn't a fit for you, don't book the call.
But if BBG is a fit and you decide to join, using my link doesn't change your price. It simply means a referral payment that would otherwise stay inside a normal affiliate system helps fund Christian charities through the Founded on Faith Fund instead. My goal is to raise $1,000,000 this way.
Book Your Free Brand Strategy CallDisclosure: I'm a Brand Builders Group member and affiliate. If you book or buy through my links, I may receive a referral payment. Your price does not increase. My referral payments, after processing fees, support the Founded on Faith Fund for Christian charities.
Top 10 questions about Brand Builders Group
1. What is Brand Builders Group?
A personal-brand strategy firm founded by Rory and AJ Vaden that coaches speakers, authors, coaches, and entrepreneurs through a step-by-step process — one-on-one strategy, curriculum, and live workshops — to find their uniqueness, build their message, and turn reputation into revenue.
2. Who are Rory and AJ Vaden?
Rory is a NYT bestselling author (Take the Stairs, Wealthy and Well-Known), Hall of Fame speaker, and his TEDx talk has 4M+ views. AJ is BBG's CEO and co-founder. Together they built an 8-figure coaching firm.
3. What does BBG actually teach?
The full arc of a personal brand: positioning and uniqueness, messaging, storytelling and presentation craft, keynote building, content strategy, and monetization — taught in a deliberate sequence with strategists and live workshops, not a pile of videos.
4. How much does it cost?
BBG doesn't publish a flat price — membership has tiers based on how much one-on-one strategy you want. The honest answer: book the free strategy call, and they'll map what it looks like for your situation. No surprises, and the call has value on its own.
5. Is the free brand strategy call really free?
Yes — it's a working session with a BBG strategist. You'll work on your niche, the problem you solve, your business model, and leave with a personalized action plan whether or not you join. Book it here and your booking supports the Founded on Faith Fund.
6. Is BBG legit? Is it worth it?
Their client list (Lewis Howes, Ed Mylett, Amy Porterfield, Eric Thomas, Jon Gordon and more) and press (WSJ, Forbes, Fortune, Inc., CNN, Entrepreneur) speak to legitimacy. As a current member: the craft-level teaching — especially storytelling and presentation — is the best I've been in. Worth it if you'll do the work in order.
7. Who is it for — and who is it NOT for?
For mission-driven messengers: speakers, authors, coaches, consultants, podcasters, founders who want to be known for solving one problem for one audience. Not for people hunting passive-income hacks or overnight virality. It's a build, not a lottery ticket.
8. How is it different from buying a course?
Courses hand you content. BBG gives you strategists, a sequenced path, live workshops, and accountability — you're coached through applying it to your brand. That's the difference between information and implementation.
9. What results do members get?
Results depend on your input, but the deliverables are concrete: a clear niche, a signature message and keynote, a story repository, and a monetization plan tied to the one problem you solve. It's the same system their headline clients run.
10. How does joining through this page support Christian charities?
I'm a member and affiliate. When you book the free call or grab the free audiobook through my links, the referral payment BBG sends me goes to the Founded on Faith Fund supporting Christian charities (less any payment-processing fees). You pay nothing extra — my goal is $1,000,000 raised this way.
Two free ways to start
If you want personal feedback: book the free brand strategy call. A real working session on your niche, message, and plan — with a BBG strategist.
Book Your Free Brand Strategy Call
If you want to learn first: get the audiobook — free
Rory and AJ are giving away the full, professionally recorded audiobook of Wealthy & Well-Known, their New York Times bestseller on building a personal brand and turning reputation into revenue.
Get the Free AudiobookBoth links are affiliate links. Referral payments go to the Founded on Faith Fund (less any processing fees) — you pay nothing extra.
Not ready for BBG yet?
Start with my free No-Script Storytelling™ Starter Pack. You'll learn how to find one true story, shape it into a clear lesson, and connect it to your Person, Problem, and Promise — or run your message through my free Six Second Pitch analyzer first.
Get the Free Storytelling Starter Pack
About the author
Dee Patience helps high-achieving Christian women founders make confident business decisions with God, clarify their message, and tell true stories that build trust. She's the creator of Grounded Growth, Six Second Pitch, and No-Script Storytelling — and a current Brand Builders Group member writing from inside the process.